Search Engine Optimization or SEO has become one of the fastest growing online businesses today. Industry experts observe that the demand for SEO services far exceeds the present supply. And this is because of the increasing competition between businesses for getting eyeballs and possible sales leads from the world’s largest network of people, the Internet. As such there are some myths and common mistakes that are often made by SEO experts which can be easily avoided. Here are a few of them.
MYTH 1: All the Meta Tags command equal importance: Not all Meta tags that you are going to use will generate the same results. Some of them will need more attention than others. You have to keep in mind that search engines rely more on what the website contains and not on what the Meta tags claim it does.
MYTH 2: One has to regularly submit your Website to Search Engines: You just have to submit your website once and at times even that is not required. Most search engines will get back to your site regularly. Instead you can link your website to one that has high traffic. These sites are listed usually on the top of many search engines and this will get your website automatically tracked and indexed.
MYTH 3: SEO is expensive: On the contrary, Search Engine Optimization is one of the cheapest and most cost-effective methods of online marketing. In comparison to Pay-Per-Click (PPC) Advertising or Banner Advertising, all clicks made on SEO back-links are totally free for life. All you have to pay for is there monitoring and the content.
MYTH 4: Natural SEO is not as effective as PPC: If you are planning a short-term SEO process, then go for PPC instead. But in the long-term, it will only add to your costs. Most people trust organic search engines and not advertisements and fancy banners.
MYTH 5: Hiring an in-house SEO is cheaper: While hiring an in-house SEO, you will have to pay them a salary. While SEO firms will usually charge you either on duration, number of items or on the type of project you want to be undertaken. As such, you might end up paying just a one-time charge for a permanent solution. Also, most firms have specialists that handle each aspect of your project with total attention ensuring you get the best results.
Though the above myths are just basic, they are also attributed to be the most common mistakes made by the online marketing fraternity. A smart decision while selecting an SEO firm will ensure a great Return on Investment in the long term. So plan carefully.
No comments:
Post a Comment