Facebook has become the best platform for promoting business. You can get consumers for virtually any kind of product or service that you may wish to sell. Real estate, restaurants, yoga, vehicle sales and event promotion to even clothing – anything has the ability to be successful on Facebook, using a few basic tricks and strategies. Here are 10 tips that will help you promote your business on Facebook.
- Visibility: The first thing that you have to understand is that you HAVE to be visible on Facebook for creating a healthy network of consumers for your product or service. Keep updating your wall posts frequently. Start with one daily update and as your page grows do it more frequently.
- Interactivity: Once you post something on your wall, don’t just stop there. Reply to all comments that you may have received on it. Delete any posts that appear to be spam or derogatory. Try and promote your business by having a healthy interaction with your fans.
- Be careful what you post on your Fan page Walls: Keep in mind the fact that there are close to a 100,000 people logged in anytime on a Facebook. And at least 1% of them are expected to have a look at your wall. Do not put any information that can be considered racial or discriminatory.
- My Questions: Use the “My Questions” feature in Facebook to find out what exactly should be done to get best results from your Fan page. This feature has posters listing what they like and are interested in. This will help you with better social networking on Facebook.
- Text in Wall Posts: Facebook allows a variety of wall posts to be posted on your Fan Page Wall. Comments in plain text, if put smartly, are very effective.
- Images & Videos in wall Posts: Images and Videos are more viral than any other form of communication on Facebook. It also gives more visibility to your page as you can not only advertise but also get your fans to put in some good experiences that they have had with you in the form of a photograph or a video. Hence generating goodwill for your products.
Links as Wall Posts: Links to pages that are either associated with your brand or product or those to your own pages for other products and services in the “Favorite Pages Section” can be easily made viral by posting them on the wall. You can also post Youtube videos using this feature. Finding stuff related to your product or service is really easy today and these videos are highly viral.
- The Facebook Network: Your Facebook fan page is a part of the local network. Now “local” is very subjective. It can either be your city, country or even the world depending upon your product. Whatever may be the case, you have to be aware of the network as it can prove to be a treasure trove of possible consumers.
- Facebook Notifications: Notifications are usually sent when people comment on your posts or tag you in their posts or images. These are meant to give you a gentle nudge as to who is thinking about you and is interested in your posts and possibly, your product. These notifications are a gold mine for you, providing you with a really good set of leads and prospects. Always take note of them and reply to any comments or queries apart from expressing gratitude wherever required.
- Facebook Events: This is one very interesting and important feature in Facebook and is especially important if you are into a business like event management or the like. Even otherwise, these events are a good place to publicize your business and get possible leads. Also, “Birthdays” are considered as an event. And posting something on your Fan’s walls or sending them a virtual gift can really help you earn brownie points!These basic tips if applied in the right manner along with a few smart ideas can work wonders for your business. All you need is a computer, an internet connection and PATIENCE!
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